Brand Copywriting Manager



Brooklyn, NY, USA
Posted on Friday, June 7, 2024

Why J.McLaughlin?

J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components: classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion: straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 150 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.

Our “Culture of Kindness” creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs.


J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. J.McLaughlin has the reputation for being “local and loyal”, building meaningful relationships within each community and providing customers with highly personalized service. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop.

J.McLaughlin, a leading retailer of classic America clothing and accessories, is seeking a talented Brand Copywriting Manager to join our team. This role will be responsible for crafting compelling on-brand copy across all marketing channels, including email, catalog, website, advertising, and product descriptions. The role reports directly to the Creative Director and plays a key role in setting and maintaining the brand voice across consumer touchpoints.

Writing is at the core of a brand copywriter's responsibilities. You'll need to be able to write clear, concise, and compelling brand copy that captures the company's key messages and support business goals. This includes being able to write headlines, taglines, product descriptions, website copy, email campaigns, and organic and paid social media copy.

As a member of the creative team, the copywriter this role will work closely with the project management and marketing design teams to brainstorm ideas, develop concepts, and articulate brand and product messaging.

About the role

Essential Functions:

Copy Development:

  • Write clear, engaging, and persuasive copy for marketing including email, catalog, website content, blogs, ads, and product descriptions.
  • Ensure all copy aligns with J.McLaughlin's brand voice and messaging guidelines.
  • Collaborate with the marketing design team to create cohesive and visually appealing marketing materials.

Brand Voice & Messaging

  • Develop and maintain a consistent brand voice across all platforms
  • Ability to translate brand, product, trend, and merchandising information / strategies into marketable, commercially powerful stories
  • Collaborate with the marketing team to develop strategic messaging for campaigns and promotions (collaborations, sale, etc).
  • Work closely with the Creative Director to develop and execute creative content strategies that support business goals driving engagement and sales.
  • Brainstorm and develop creative concepts for seasonal campaigns, product launches, and special projects/events.

Collaboration & Communication:

  • Partner with cross-functional teams, including merchandising, digital, and social media, to align copy with overall marketing strategies.
  • Review and edit copy developed by other team members to ensure quality and consistency.
  • Manage multiple projects and deadlines, ensuring timely delivery of high-quality copy.

What we are looking for

Skills & Requirements:

  • Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
  • A passionate writer with 3-5 years of experience in copywriting, preferably in the fashion or retail industry.
  • Strong portfolio showcasing a range of writing styles and formats.
  • Excellent writing, editing, and proofreading skills.
  • An adroit storyteller who can be persuasive in as few as 15 words or as many as 150 words
  • Ability to adapt writing style to different audiences and channels.
  • Strong understanding of SEO and digital marketing best practices.
  • Creative thinker with a keen eye for detail.
  • Excellent organizational and time management skills
  • Flexibility to manage competing priorities and shift focus as determined by changing needs of the business.

Equal Opportunity

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status..