J.McLaughlin was founded by two brothers, Kevin and Jay McLaughlin, in 1977. Their goal was to create a new American sportswear brand based in New York and built on several basic concepts: classic clothes with current relevance, sold in a friendly retail environment that has a neighborhood feel. With over 100 retail locations, J.McLaughlin occupies some of the most picturesque main-street real estate in America. True to the vision of the McLaughlin brothers, the stores have a warmly residential feel and exemplary customer service. "Being a good neighbor" is central to the brand's approach to business, and J.McLaughlin values being a welcome and active member of each community in which it operates. The company also operates a fully responsive digital flagship at www.jmclaughlin.com. The company is headquartered in Brooklyn, New York.