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Manager, Local Media

Wingstop

Wingstop

Marketing & Communications
Dallas, TX, USA
Posted on Mar 27, 2025
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MANAGER, LOCAL MEDIA

WINGSTOP RESTAURANTS, INC.

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Local Media Manager will delivery on impactful local media campaigns for new restaurant openings and local initiatives by developing, executing, and managing media plans that drive awareness and traffic. Leveraging innovation and digital best practices, working directly with brand partners and cross functional teams as a vital part of fostering healthy relationships and achieving shared strategic goals. Likewise, using business intelligence to evaluate plan performance for optimization will be key.

  • Strategic thought leader across local media.
  • Owns media strategy and execution for all local media campaigns, defining KPIs and developing processes for execution. Local Media includes NRO, brand partner media and Ad Fund funded campaigns. Local media channels include, but not limited to, Local TV, Local Radio, Social, Display, OOH.
  • Daily contact for Brand Partners and Field Marketing Teams as it relates to local media and NRO campaigns.
  • Works cross-functionally with accounting and field operations
  • Manages agency relationship for local media and process for engagement and execution – reports issues/outages with proposed solutions to leadership.
  • Develops and presents to brand partners market-level or restaurant-level media plans to achieve established objectives and KPIs.
  • Trends results to inform strategic changes and campaign optimizations.
  • Synthesizes recommendations to be shared with Wingstop leadership, as needed.
  • Oversees campaign level budgeting and billing.
  • Works with internal teams and agency partners on creative needs and requests for each campaign.
  • Partners with Analytics team to impact NRO and local media approach.
  • Availability for flex projects to support National Media.
  • Lead one direct report

WHAT YOU’LL NEED
  • EXPERIENCE: 5+ years in local media, preferably with in-house roles or media agencies. 3+ years of hands-on experience executing local social, and programmatic media buys. Above-the-line media planning experience is a strong plus.
  • TECHNICAL SKILLS: Deep understanding of local media strategies, with the ability to execute them effectively.
  • LEADERSHIP & COLLABORATION: Skilled at coaching, managing, and mentoring associate level direct report, while maintaining a hands-on approach when needed. Strong team player with a collaborative mindset, excellent project management abilities, and robust organizational skills.
  • COMMUNICATION: Exceptional written and verbal communication skills, with the ability to clearly articulate strategies, insights, and recommendations.
  • PERSONAL ATTRIBUTES: A self-starter with creative problem-solving abilities, capable of taking initiative and driving results. Flexible and adaptable to dynamic environments, with a focus on delivering excellence.

WHO YOU ARE

SWEEP THE FLOOR – No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

GIVE A $H!T – You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

OWN IT – You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

NO A$$HOLES – You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

IRON SHARPENS IRON – You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

FLAVOR PERKS:

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
  • Wellness reimbursement program
  • Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

  • Lunch provided every Tuesday and Thursday in office
  • Work from home Fridays
  • Discount on Wingstop gift cards
  • Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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