We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

As a Customer Data Analyst, you will work collaboratively within the Growth team to provide insights on customer behavior as well as ongoing reporting of all campaigns and progress at the customer level.

Responsibilities:

Provide decision support for business areas across Wingstop organization based on customer analysis and insights.
Own day-to-day reporting and monitoring of customer segmentation; inclusive of customer performance and segmentation integrity, making ongoing optimizations to typing tools, database scoring algorithms, etc to ensure integrity of segmentation stays intact
Develop and lead ongoing customer experience analysis (inclusive of Migration studies, behaviour shift studies, etc
Conduct marketing campaign recap and/or exploratory analysis and translate findings into actionable across recommendations Wingstop organization based on customer performance for future campaigns.
Develop visualizations to tell stories and deliver insights about customer/business performance.
Establish and maintain reporting and dashboards that include tracking of KPIs across various digital properties, marketing channels, and customer segments.
Proactively identify current and potential gaps in digital analytics data as well as opportunities to streamline data accessibility and reporting via automation
Deliver other analytics and ad hoc reports as requested.

Ability to succinctly communicate complex data insights to internal teams, external vendors, and cross functional partners to quickly action findings.

WHAT YOU’LL NEED

1-3 years of experience in Marketing Analytics
Degree in Marketing Analytics, Data Analytics or equivalent
SQL, Power BI, Excel skills
Collaborative and curious self-starter
QSR Industry Experience

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

FLAVOR PERKS:

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Discounted onsite dry cleaning
Discounted onsite car detailing
Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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