REGIONAL MARKETING DIRECTOR, AMERICAS

WINGSTOP RESTAURANTS, INC.

ROLE PROFILE OVERVIEW

ROLE LOCATION

REPORTS TO NAME

ALICE REID

TEAM

INTERNATIONAL

REPORTS TO TITLE

VP & MD, AMRS

ROLE PROFILE DESCRIPTION

X FULL-TIME

ð PART-TIME

40+

HOURS PER WEEK

ð CONTRACTOR

ð INTERN

X EXEMPT

ð NON-EXEMPT

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE`LL NEED

We are seeking a game changing marketeer to own the marketing strategy across Canada and LATAM. This role will be instrument in turbo charging Wingstop’s next phase of growth on our journey to becoming a Top 10 Global Restaurant Brand.

A key decision maker with their finger on the pulse with Gen Z-ers, you will partner closely with our Brand Partners (franchisees) to shape their marketing initiatives relative to market maturity; ensuring we are cultivating brand hype and growth as a premium fast casual lifestyle brand.

This individual will be a creative strategic thinker with a proactive hands-on approach to their work. Tech savvy and digitally aware. Accountable and commercially astute. Culturally competent with excellent communication skills, the Marketing director thrives in a fast paced, high growth environment.

WHAT YOU`LL NEED

WHO YOU ARE

HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a bachelor’s degree and a curiosity for continuous learning.

HUNGRY: You have a fire in you to keep pursuing excellence, particularly in a fast-paced, dynamic environment. You have 10+ years of field marketing experience working directly with franchisees or equivalent, preferable in the restaurant industry.

SMART: You have a high degree of emotional intelligence, an exceptional ability to convey ideas and gain alignment among others, and the aptitude to apply sound, strategic thinking to address a variety of business circumstances.

SERVICE-MINDED: You consider others at every turn by exercising your responsibilities in an energetic, proactive and organized way.

ENTREPRENEURIAL: You work with an owner’s mentality when collaborating cross-functionally as you manage multiple concurrent projects from inception through execution.

BENEFITS

FLAVOR PERKS:

FUN IS THE BEST FLAVOR:

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.