Digital Marketing Specialist
Orangetheory Fitness
Marketing & Communications
Rocky River, OH, USA
Posted on Mar 2, 2025
The Digital Marketing Specialist at Thrive Venture Group will develop and execute marketing campaigns across various online channels like social media, email, search engines, and websites to promote our company's products and services, aiming to increase brand awareness, generate quality leads, and drive website & social media traffic to build recurring membership base through strategies like content creation, SEO optimization, PPC advertising, and data analysis.
Key Responsibilities:
- Strategy development:
- Creating comprehensive digital marketing plans aligned with business goals, including target audience identification and channel selection.
- Content creation:
- Producing engaging content for various platforms like blog posts, social media updates, videos, and email newsletters to attract and retain customers.
- SEO optimization:
- Implementing strategies to improve website ranking on search engines through keyword research, on-page optimization, and link building.
- PPC advertising:
- Managing paid search campaigns on platforms like META and Google Ads to generate targeted traffic.
- Social media marketing:
- Developing and managing social media presence across different platforms to engage with audiences and build brand loyalty across all Thrive studios.
- Email marketing:
- Creating and sending monthly targeted email campaigns to nurture leads and drive conversions across all Thrive Markets
- Data analysis:
- Tracking and analyzing campaign performance metrics to identify trends, measure ROI, and optimize strategies.
- Market research:
- Staying updated on digital marketing trends and competitor analysis to inform campaign development.
Essential skills
- Analytical skills: Ability to interpret data and make data-driven decisions
- Creativity: Generating engaging content and innovative marketing ideas
- Copywriting: Crafting compelling marketing copy for various platforms
- Technical skills: Proficiency in digital marketing tools like Conversion Analytics, Google Analytics, social media dashboards, and email marketing platforms
- Communication skills: Effectively communicating marketing strategies and results to stakeholders
We Offer
- Compensation
- Competitive Base Salary
- Paid time off (including your birthday)
- Eight Paid Holidays
- 401K, 401K match following 1 year of employment
- Health insurance with 50% company contribution
- Staff Rewards
- Retail employee discounts
- Workout for free at any of our 31 Orangetheory locations
- Employee Plus+1 Membership Discount
- Direct your Career Track
- Career advancement opportunities
- Great company culture
- Uplifting environment
- Staff workouts
- Annual Holiday Party
About Thrive Venture Group (Franchisee, Area Developer)
Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 31 Orangetheory Fitness studios, across three states: Arkansas, Ohio, and West Virginia. Thrive is comprised of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity create an even greater impact for the entire network.
Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 31 Orangetheory Fitness studios, across three states: Arkansas, Ohio, and West Virginia. Thrive is comprised of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity create an even greater impact for the entire network.
Orangetheory Fitness Vision
- To be the trusted global leader of innovative heart rate-based interval training.
Orangetheory Fitness Values
- Passion
- Integrity
- Accountability
- Innovation
- Community