Field Marketing Specialist
Orangetheory Fitness
Marketing & Communications
Austin, TX, USA
Posted on Oct 9, 2024
Field Marketing Specialist
Job Overview
The Field Marketing Specialist will be responsible for developing and executing local marketing strategies to drive brand awareness, member acquisition, and retention for Orangetheory Fitness. This role will focus on building and nurturing B-to-B partnerships, managing events, and supporting individual studios in their outreach efforts. The ideal candidate is a strategic thinker, results-driven, and has a deep understanding of local marketing tactics. Reports to Chief Marketing Officer.
Our Benefits
- FREE Premier Orangetheory Fitness membership for you and a dependent
- Health & Wellbeing insurance
- 401k Retirement upon eligibility
- Growth Opportunities
- Collaborative, positive company culture
Job Responsibilities
- Implement and track community tactics to generate leads, using data-driven insights to optimize strategies
- Identify, develop, and manage strategic partnerships with local businesses and organizations to boost brand visibility and membership growth
- Negotiate and manager partnership agreements, ensuring long term, mutually beneficial relationships
- Collaborate with corporate and regional partners to plan, coordinate, and execute local events, enhancing brand awareness and member engagement
- Support studio teams in hosting events, fitness challenges, and member appreciation activities, handling logistics to ensure smooth execution
- Provide guidance, training, and resources to studios for local outreach and marketing efforts aligning with regional and national campaigns
- Assist in amplifying local promotions and member success stories through targeted outreach and marketing campaigns
- Maintain strong communication with franchisees, studio managers, and the central marketing team to tailor support and align strategies
- Track, analyze, and report on the performance of local marketing initiatives, partnerships and events, offering insights for continuous improvement
- Stay updated on industry trends and emerging marketing tactics to keep Orangetheory Fitness competitive
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in field marketing, local marketing, or a similar role, preferably within the fitness, health, or lifestyle industries.
- Proven experience in B-to-B partnership development and event management.
- Strong understanding of local marketing tactics and community engagement strategies.
- Excellent communication, negotiation, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience supporting or managing multi-location marketing efforts is a plus.
- Passion for fitness, health, and wellness.
Equal Employment Opportunity
Austin Fitness Group is an equal opportunity employer. Austin Fitness Group is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, or any other characteristic protected by federal, state and/or local laws. We adhere to a strict policy of non-discrimination in all aspects of employment. This Equal Employment Opportunity Policy applies to all employees and applicants for employment. Austin Fitness Group is dedicated to upholding the principles of equal employment opportunity and fostering a workplace that promotes fairness, equity, and respect for all individuals.