Category Director

Hims & Hers

Hims & Hers

Posted on Tuesday, July 2, 2024

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

We are looking for a Category Director who has a track record of success in roles at growing companies, ideally at a tech, healthcare, or consumer startup. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You love data and customer insights and you can prove your ability to learn new systems quickly. And you love working with smart colleagues of varied expertise who share a commitment to putting the customer first!

You Will:

  • Build the growth strategy for your category. Size and prioritize opportunities and project sales figures for new products.
  • Partner closely with product managers and product marketers to identify and address business opportunities and define the offering for our customers.
  • Execute growth strategy by collaborating cross-functionally with a variety of different teams across the organization.
  • Continually refine the business model, including offering and pricing opportunities and providing a link between cross-functional teams.
  • Rapidly test hypotheses and conduct data analysis with the goal of constantly improving the metrics.
  • Apply complex and ambiguous data to surface actionable insights and strategies across the customer journey.
  • Provide insights to marketing channel partners considering market and consumer research, competitor’s positioning, and product value props that will allow them to drive profitable user acquisition and increased retention.
  • Continuously build business relationships across functional teams.

You Have:

  • 8+ years of professional experience with evidence of increasing responsibility including product management or e-commerce marketing and owning a budget.
  • Bachelor’s degree, preferably with a focus in an analytical field. MBA preferred.
  • Prior small company or start-up experience is required. Experience with marketplaces or past consulting experience is a plus.
  • Strategic and tactical experience designing, building, and executing scalable processes from scratch, ideally in an operations-intensive environment.
  • Knowledge of key e-commerce product areas, from on-site conversion to email flow optimization.
  • Exceptional quantitative skills and aptitude. Deep knowledge of Excel.
  • Strong communication skills and attention to detail.
  • Creative problem-solver with excitement to work on cross-functional teams and projects.

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats


Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.

An estimate of the current salary range for US-based employees is
$200,000$240,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@forhims.com. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.