Manager, Lifecycle Marketing

Hims & Hers

Hims & Hers

Marketing & Communications
Posted on Friday, May 3, 2024

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

We’re looking for a Manager, Lifecycle Marketing to join our growing CRM team. You’ll report to the Sr. CRM Manager. In this role, you will develop CRM marketing strategies to support engagement and retention and manage CRM campaigns through a highly collaborative cross-functional process. This person will manage the day-to-day, hands-on creation, implementation, and optimization of retention-focused email, SMS, and push notification campaigns for the Hair, Mental Health & Skin Categories. The ideal candidate is passionate about the end-to-end customer journey, is data-driven, is a natural at customer-focused marketing, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world-class retention program.

You Will:

  • Own execution of retention-focused CRM initiatives for hair, mental health & skin categories, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.
  • Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows.
  • Partner with product marketing, product, creative, and integrated marketing, this person will be responsible for driving projects forward, ensuring they support both the marketing and product roadmaps and OKRs
  • Continuously conduct A/B tests and analyze results to garner insights to improve engagement, and optimize for key revenue drivers, and customer retention, especially in always-on triggered programs (flows).
  • Monitor content KPI metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions.
  • Ensure high quality and error-free implementation, testing and QA of email marketing campaigns.
  • Partner with CRM leads for other business verticals, including Sex & Weight Management, to uncover cross-vertical opportunities and maximum production efficiency.

You Have:

  • Bachelor’s Degree, MBA a plus
  • 5+ years experience in direct-to-consumer lifecycle management experience including email, in-app, push, and SMS, subscription experience a plus
  • A proven track record of driving lifecycle marketing strategy with expertise in retention activities at scale
  • Ample experience working with and influencing cross-functional partners (product, design, copywriting)
  • Hands-on experience with Braze, Iterable, Marketo, or similar ESP
  • Excellent organizational and prioritization skills, and attention to detail.
  • Strong campaign management and problem-solving skills
  • Strong analytical background with experience using various testing methodologies with experience in data-driven marketing
  • Ability to drive experimentation focused on core success metrics
  • Knowledge of HTML, CSS and email client basics
  • Experience managing robust testing roadmaps
  • Ability to communicate the benefits of strategies to business audiences of all levels
  • Experience driving multiple projects and prioritizing in a fast-paced environment
  • Eagerness to be hands-on and proactive
  • Strong desire and curiosity to learn
  • An in-depth understanding of the healthcare, wellness, or CPG industry a plus
  • Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats


Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!

An estimate of the current salary range for US-based employees is
$95,000$120,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@forhims.com. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.